Ulta Beauty Pays Tribute to Frida Kahlo with New Makeup Collection

It’s been decades since Frida Kahlo’s art enchanted the world for the first time, but the late painter is still an important source of inspiration for artists around the world. She’s even inspired people in the cosmetics industry to create beauty products in her image, and Ulta Beauty is up to the task.

The popular chain of beauty stores is getting ready to launch a new makeup collection in honor of the celebrated Mexican painter. Monica Arnaudo, Ulta’s senior vice president of merchandising, discussed this new range with Allure and explained why they picked Kahlo as a subject.

“Frida Kahlo continues to be an iconic and inspirational figure and it is such an honor to have created a collection that captures her passion, free spirit and unapologetic approach to self-expression. This collection proves that bold is beautiful and we hope it will empower our guests to express themselves with the same confidence that Frida embraced,” said Arnaudo.

Ulta’s Frida Kahlo collection is dropping on July 22nd, and it will feature a total of nine different products. They can be bought separately, with the prices ranging between $10 and $30, but you can also get the entire bundle in a signature box with Frida Kahlo’s portrait.