It’s been a couple of months since Victoria Beckham announced she’s starting her own beauty line, and the wait is finally over. Her new collections launched ahead of London Fashion Week, where models wore products from this new range during her runway show.
Beckham’s line will feature a series of products for eyes, lips, and skin, but they’re focusing on eyes for now. The first drop includes Smoky Eye Brick, Lid Lustre, and Satin Kajal Liner, and all of these products were specifically designed to give you a flawless smoky eye look.
When it comes to the brand’s philosophy, the former Spice Girl is putting sustainability first. All of her products will be safe and cruelty-free, and she’s using this brand to fully embrace the concept of clean beauty.
“Developed through Victoria Beckham’s unique perspective, these are the products she felt were missing from her makeup bag – cleanly formulated, high performance beauty solutions for the modern individual who lives life on-the-move and to the fullest,” reads the brand’s official description.
Victoria Beckham Beauty officially launched on September 14th, a day ahead of the designer’s show at London Fashion Week where models at her runaway show tried out the new beauty products.
