The release date of Wicked is getting closer by the day, and it seems all our favorite brands got the memo. New collections inspired by this long-awaited musical adaptation are taking the fashion and beauty world by storm, and here are five you should know about.
OPI
OPI kicked off the Wicked craze with a limited-edition line of nail polishes, and they tapped the film’s star Cynthia Erivo to promote it, while serving as their latest brand ambassador.
R.E.M. Beauty
Ariana Grande also couldn’t resist launching a Wicked collection through her makeup brand R.E.M. Beauty, offering a wide range of enchanting makeup products that will take you straight to Oz.
Beekman 1802
Skincare brand Beekman 1802 also jumped on the bandwagon, launching a limited-edition collection of expertly crafted skincare and bodycare in the honor of Wicked.
H&M
H&M is one of the affordable fashion brands to embrace the Wicked craze, and they offer everything from hoodies and shirts to shoulder bags and makeup brush kits inspired by this film.
Beis
If you want to put a Wicked twist on your next trip, Shay Mitchell’s luggage brand Beis introduced a new line of suitcases, backpacks, toiletry kits, and other travel essentials inspired by Elphaba and Glinda.