When Lancôme appointed Zendaya as their latest global ambassador earlier this year, we couldn’t wait to see what they had in store. Their collaboration finally led to their first major campaign for new fragrance “Idôle”.
Zendaya seemed like a perfect person to front this campaign, since Lancôme created this fragrance with millennials in mind, and dedicated it to the strong, brave, beautiful women daring to dream big.
“We are excited to be able to create a fragrance for a new generation of women questioning the status quo, breaking free from tradition and re-defining the meaning of success. Collective and beneficial for all women, this new confidence is inciting them to raise the bar a little higher every time,” said Françoise Lehmann, global brand president of Lancôme.
According to the official press release, “Idôle” contains sustainably sourced rose petal essence from Turkey’s Isparta region and features notes of bergamot, accords of pear, India Jasmine Grandiflorum, and a new ‘clean and glow’ accord. It will be available for purchase from August 22nd.
