Alexa Chung became one of the most recognizable IT girls in the world thanks to her laid back style and cool Brit-girl aesthetic. Her first eyewear collection, which was presented during London Fashion Week, perfectly reflect her carefree approach to fashion.
Chung is no stranger to fashion design, since she launched her own brand back in 2016, but she didn’t have to do it all on her own this time around. Famous influencer found perfect partner in international eyewear retailer Sunglass Hut.
This sophisticated yet feminine limited-edition capsule collection is inspired by Chung’s personal style. She always gravitated towards vintage frames, and implemented the same approach while designing her first range of shades for Sunglass Hut.
“I revisited iconic moments in film and music to make a variety of styles that feel both timeless and timely. Scott Walker, Fellini, Elvis and Anna Karina to name but a few shady icons of mine, all helped shape the direction of this eyewear capsule,” explained Alexa Chung.