If you’ve been anywhere near the Internet in the past week or so, it’s likely that you’ll have come across the phrase, ‘very demure, very mindful’. The phrase is included in a video posted by beauty influencer Jools Lebron, and since it was posted in early August the video has racked up the views and the concept has exploded across social media. If you’re interested in trying the ‘very demure, very mindful’ lifestyle approach yourself, or are simply curious, read on to discover everything you need to know about this latest trend.
What Is Demure?
Some commentators online are suggesting that the best way to understand the demure trend is to imagine the opposite of the ‘brat summer’ look made famous by Charli XCX. While the ‘brat’ look is punky, impulsive, and just a little bit wild, demure fashion and beauty prioritize simplicity, feminine touches, and classic looks.
How Can You Achieve It?
Demure is a little bit more than just a hair, beauty, or fashion look. It also references the way you carry yourself and the way you interact with others. Influencers online are choosing to demonstrate demure by posing with soft lighting, natural expressions, and gentle, pretty hair and clothing. Being demure is also about treating others with courtesy and respect, although it’s clear that doesn’t equate to letting others walk all over you.
How Long Will It Last?
As ever with social media trends, it’s hard to tell how long demure will stick around for. There’s already been some backlash to the trend, with some female content creators suggesting that it risks implying that women should be shy and softly spoken in public spaces. However, as a fashion and beauty look it’s possible that demure will last until well into the fall. It can be seen as an alternative take on the ‘quiet luxury’ look which has been going strong for some time now, so there’s every chance that we’ll all be creating demure makeup looks come fall.
