Ariana Grande has collaborated with many luxury brands over the years, and her latest collaboration is the most fitting one yet. The Grammy-winning singer has been announced as Swarovski’s new brand ambassador and she’ll be the face of their upcoming holiday campaign.
Swarovski has grown into one of the world’s leading luxury jewelry brands since its foundation in 1895, and its popularity isn’t fading away. Their crystal glass jewelry became a fixture in fashion and popular culture, making it to countless popular movies, fashion shows, red carpet events, and attracting a slew of A-list global ambassadors over the years.
Ariana Grande is the latest pop culture and fashion icon to join forces with this brand, and she said she’s thrilled to serve as Swarovski’s brand ambassador.
“It’s an honor to represent a House that shares my passion for creativity, pushes the boundaries beyond the world of jewelry, and promotes values of unapologetic self-expression. I cannot wait to embark on this journey and to inspire others to embrace their own unique sparkle,” said Grande in a statement.
Grande’s collaboration with the brand will be launched with Swarovski’s upcoming holiday campaign. Swarovski’s global creative director Giovanna Engelbert described her as a perfect ambassador for this brand because her charisma and positive energy resonate with Swarovski’s essence of bringing joy to the world.
