Ariana Grande Teases Her Upcoming Brand R.E.M. Beauty

Ariana Grande at the 2020 Grammy Awards.
Ariana Grande at the Grammy Awards. Photo by Christopher Polk/Rolling Stone/Shutterstock (10532338oa)

2021 has been a pretty busy year for Ariana Grande, and it turns out she has one last surprise up her sleeve. After getting married, joining The Voice, and dropping several hit collaborations, the Grammy-winning singer is getting ready for the release of her cosmetics line R.E.M. Beauty.

Grande is following the footsteps of fellow hit-makers Rihanna, Selena Gomez, and Halsey by launching her own beauty brand, but this is no news to her fans. The rumors of its launch have been flying around all the way since 2019, when she filed for a trademark for beauty and skincare products, under the title “Thank U, Next”.

Grande apparently opted for a different title along the way, since she’s currently busy teasing the cosmetics brand called R.E.M. Beauty. It’s named after the song “R.E.M.”, featured on her fourth studio album Sweetener, and she described it as a song about “dreaming someone into your life”.

R.E.M. Beauty could potentially feature concealers, lash serums, eyeshadows, eyeliners, lipsticks, highlighters, and hair extensions, but not much is known about its release at the moment. In addition to launching an official website and Instagram page, Grande also teased the brand with several billboards across NYC’s Times Square, but they simply state that R.E.M. is “coming soon”.