Butter Yellow is Summer’s New “It” Color Taking Hollywood By Storm

Rihanna. Photo by Andrew H. Walker/Shutterstock (10314623a)

If you’re in the mood to embrace some new trends this season, butter yellow is the new trendy color worth trying right now. From runways to street fashion, it’s popping up everywhere as we speak, and several celebrities have already given it their seal of approval.

Aubrey Plaza

Aubrey Plaza gave the mellow yellow craze her seal of approval at this year’s Emmy Awards when her Loewe gown with a giant pin became a viral sensation due to its resemblance to a post-it note.

Joey King

Yellow gowns were having a moment at this year’s Cannes Film Festival, and Joey King embraced this trend with her Miu Miu dress, which she paired with sparkling opera gloves.


No trend is officially in until Rihanna says it is, and we’ve seen her wear a strapless butter yellow dress by Alexander McQueen during a recent Fenty Beauty launch event.

Emily Ratajkowski

Emily Ratajkowski enjoys wearing this trendy shade both on and off the red carpet. She recently attended the King’s Trust Global Gala in a Dolce & Gabbana halter gown with a plunging neckline and open back.

Lila Moss

Lila Moss brought butter yellow to Gucci’s latest fashion show and sat in the front row in a matching buttoned-up blazer and micro shorts.