Rihanna Expanding Her Beauty Empire With Fenty Hair

Rihanna at the Fenty Beauty and Fenty Skin Celebration in 2022
Rihanna at the Fenty Beauty and Fenty Skin Celebration in 2022. Photo by Image Press Agency/NurPhoto/Shutterstock (12801751ew)

Rihanna’s hairstyle evolution was a joy to watch, and she’s inviting us to join her on the next step of her journey. After taking the world by storm with her flagship brand Fenty Beauty, she’s getting ready to expand her offer with the launch of the Fenty Hair line.

It’s been a while since Rihanna filed for a trademark for Fenty Hair in 2021, and her fans have been awaiting the launch of her haircare brand ever since. After years in the making, she finally announced that Fenty Hair will drop its first collection on June 13.

Rihanna teased what’s to come with a short promo clip, which sees her rocking a blonde pixie cut, which quickly became a viral meme. In the official Fenty Hair announcement, she explained that launching this brand felt like a natural next step since she always enjoyed switching up her hair.

“I’ve had almost every texture, color, length, from weaves to braids to natural – so I am launching a flexible line of products for not only every hair want, but every single product is designed to strengthen and repair all types of hair, which is what we truly need!” she wrote in a statement.

Fenty Hair will feature a range of products that provide clinical hair repair for all types, textures, and needs, which have the power to strengthen, hydrate, and protect your hair.