Chanel scored another fashion victory by adopting a fur-free policy! This luxury fashion house is getting ready to stop using exotic animal skins in all future collections, and becoming another animal-friendly brand.
Shortly after this decision made the headlines, fashion experts started speculating that animal rights activists pressured Chanel into going down this road. Bruno Pavlovsky, President of the fashion house, claims they made this choice on their own because they struggled to source skins which met their ethical and quality standards.
“There is a problem of supply and that was not Chanel’s business anyway, we did it because it’s in the air, but it’s not an air people imposed to us. It’s a free choice. The future of high-end products will come from the know-how of what our atelier is able to do,” explained Pavlovsky.
Some of the exotic skins this ban applies to include crocodile, lizard, snake, stingray and also fur. Masterminds at Chanel are currently working on developing new sustainable materials to replace them, but it will take some time before the animal products work their way out of boutique distribution.