Louis Vuitton released a new campaign ad on Thursday, where Emma Stone models its signature leather Capucines bags and its pre-fall collection designed by creative director, Nicolas Ghesquière. The photoshoot was done by Craig McDean in the middle of California desert.
According to the French fashion house, the images, which featured a billboard-sized letter V in the background, embody “a heroine who is daring, confident and always on the move.”
The campaignת which is part of the brand’s Spirit of Travel series, will be out in the May issue of Harper’s Bazaar U.K., set to release on March 30, then on May, June and July issues of leading magazines worldwide.
The actress has been wearing the luxury brand in her several awards season outfits including this year’s Oscars, where she wore a silk Vuitton suit and a black lace dress in the Golden Globes.
Recently, the La La Land star attended the Paris Fashion Week, sitting front row at Louis Vuitton’s Autumn/Winter 2018 show, wearing an LV ensemble.
“I am very happy and proud to be working with a House as passionate as #LouisVuitton, as well as with the unique style and creations of @NicolasGhesquiere,” Stone said in a statement.
In October, Ghesquière previously expressed his excitement at the collaboration on Instagram, writing, “I am truly happy #emmastone is joining #louisvuitton today as a new ambassador.”