Florence Welch Unveils Gucci’s New Jewelry Range

Florence Welch embraced her role of Gucci’s jewelry ambassador in its latest campaign. She joined forces with the brand’s creative director Alessandro Michele, who managed to perfectly capture her bohemian charm.

Colin Dodgson did an amazing job taking the photos of the singer, covered in stacks of rings, bracelets and necklaces. They are pieces from Gucci’s Le Marché des Merveilles, Ouroboros, Flora and Dionysus fine jewelry collections.

The collaboration with Gucci came naturally to Welch. They previously worked together on a series of costumes for her tour in 2016, and it was just a matter of time before she joined her forces with Alessandro Michele again.

“I haven’t really been an ambassador for something before, and to be honest I don’t think that it’s something that I would have even considered had it not been for Alessandro. What he is doing is so up my street that it feels so natural for us to be working together,” said Florence Welch.