Moschino Breaks New Grounds with Puppet Runway Show in Milan

Milan Fashion Week featured a combination of digital and physical events this fall, and Moschino’s runway show combined these two formats together. Brand’s creative director Jeremy Scott decided to send puppets down the runway, creating the perfect show for the era of social distancing.

Scott worked closely with Jim Henson’s Creature Shop to craft a unique and safe runway show, and it was quite a challenge to pull it off. In addition to creating model marionettes, they also had to make scaled-down versions of celebrities in the front row, including Anna Wintour and Edward Enninful.

“Not only did all the clothes have to be scaled down, and all the accessories scaled down (to) the size of the marionettes, but the whole audience had to be not only created and dressed,” Scott told CNN Style.

By this point in time, we’re all used to Moschino’s kitschy approach to fashion, but Scott took a different approach with brand’s latest collection. Dreamy dresses with tulle skirts, oversized bows, crystal-adorned trains, and dramatic collars were ruling the runway, and we can’t wait to see them on the red carpet.