J’Adore Fragrance is one of Dior’s most iconic perfumes, and it just found a new face. Rihanna is replacing Dior’s longtime muse Charlize Theron as the new global ambassador of J’Adore, and her gorgeous new ad will make you fall in love with this fragrance all over again.
Dior’s new ad was shot by Steven Klein at the Palace of Versailles, and it sees Rihanna exploring its halls in a stunning golden dress, while her hit song “Love on the Brain” plays in the background.
Rihanna previously made history as Dior’s first Black ambassador in 2015, and she said it’s “both an honor and a mission” to become the face of the brand’s signature fragrance.
“This scent, that I have known and loved for so long, means so much to women. It is more than a perfume, it is a companion and a reference. I am especially touched to join this adventure and to contribute to it through my world, my story, my roots, as well as my creativity and my own femininity,” she said in a statement.
Véronique Courtois, CEO of Parfums Christian Dior, described Rihanna as the ideal embodiment of dazzling, powerful Dior femininity that transcends generations, and said they’re incredibly proud to welcome her into the Dior family.
