Bella Hadid joined forces with many luxury companies over the years, and her next big partnership is the most dazzling one yet. She just became the new global ambassador of the jewelry brand Chopard and will serve as the face of their new Ice Cube jewelry collection.
Hadid is no stranger to Chopard, and we’ve seen her wear their jewelry on several occasions over the years. She was shining brighter than ever while wearing Chopard’s Haute Joaillerie pieces at the Cannes Film Festival earlier this year, and she gained a new appreciation for the brand’s gorgeous craftsmanship in the process.
Chopard’s co-president Caroline Scheufele released a statement announcing Hadid as their new ambassador, saying, “Bella epitomizes the spirit of Chopard: a harmonious mix of effortless elegance and zest for life that perfectly resonates with what our watches and jewelry stand for. We are excited about embarking on this new journey together.”
Hadid will usher in a new era for Chopard with the brand’s fall campaign “Sculpted by Light”, which puts the Ice Cube jewelry collection front and center. The brand is launching a high jewelry diamond-set choker and cuff as part of the collection, but Hadid has also been photographed wearing Chopard’s other coveted collections, including Happy Hearts, Happy Sport, Happy Diamonds, and Alpine Eagle.
