Rita Ora Presents Deichmann’s New Collection “Radiate”

Rita Ora. Photo by Rob Latour/REX/Shutterstock (9973920da)

When Deichmann announced they picked Rita Ora as their latest global ambassador, we knew something amazing was coming our way. Their partnership didn’t disappoint, and the new collection Radiate truly lives up to its name.

Ora’s first range of trainers, boots, and high heels are all about sparkly accents and bold prints, and they perfectly encapsulate her personal style – both on and off stage.

“With Rita’s handpicked designs, the collection is destined to be youthful, diverse, iconic and accessible. Deichmann’s design team has curated a collection that is a genuine reflection of Rita’s creativity and distinctive sense of style,” said the brand’s representatives in a press release.

The singer’s first Deichmann collection is coming to their official website and selected stores on August 28th. It will feature a total of 40 items, including her favorite piece – sparkly thigh-high boots.

Rita Ora isn’t the first A-list star to join forces with the German footwear retail chain. Ellie Goulding served as their global ambassador before the fellow British hit-maker took her spot, but they’ve also worked with the likes of Halle Berry and Cindy Crawford.

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