Morphe Cosmetics has a new festival-inspired collection in store, and they picked the perfect celebrity to present it to the world. Saweetie is the first musician that this brand partnered up with for their vibrant “Backstage With Saweetie” line.
Morphe’s first festival-inspired collection is hitting the shelves on March 20th, and it features a series of products that will make you feel like a bona fide pop star. The 24-pan Artist Pass Artistry palette is the best one of all, but we’re also in love with Icy Lips trio and Saweetie’s eye brush kit.
The “Icy Girl” singer immediately clicked with this brand, and Morphe’s SVP of Strategic Partnerships, Erika Savage, described her as the perfect person to launch this collection because she embodies the very essence of the festival culture.
“Saweetie is a hands-on entrepreneur in all aspects of her career and, with her love and knowledge of the beauty business, she has brought her authentic voice to this campaign. We are thrilled to welcome her to the Morphe family,” Savage told Billboard.