2020 is a monumental year for Tommy Hilfiger because it also marks the 35th anniversary of the luxury brand. They are celebrating the big birthday with a new Icons collection, which stars some of the world’s top supermodels.
Winnie Harlow, Candice Swanepoel, and Hannah Ferguson were in charge of bringing the new spring collection to the masses, and there’s a reason why Hilfiger decided to entrust them with this task.
“[They] embody the qualities of drive, passion and optimism that are shared by today’s Tommy fan. The campaign is about empowering consumers to confidently embrace their individual style by dressing with a Tommy-twist, using fashion to express themselves,” reads the description on the brand’s official website.
The entire line was inspired by Hilfiger’s love of sailing, and it’s taking the brand’s designs back to their nautical roots. The designer’s signature red, white, and blue color palette is still clearly present in each of the pieces, which also feature several of the brand’s heritage elements, including Icons flag graphic, Breton stripes, and crested buttons.