Zoella Drops New Makeup Collection With Colour Pop Cosmetics

If you’re one of the people who can’t imagine going through a day without catching up with your favorite vloggers, you’ve probably familiar with Zoella. In addition to running successful YouTube channel, she’s busy promoting her latest collaboration with Colour Pop Cosmetics.

Zoe Sugg, aka Zoella, has been a fan of this brand for a long time, and she was delighted after they asked her to work with them on a new makeup collection. She went on to create a brand new brunch-themed makeup line, which includes eyeshadows, pressed powders and liners.

Each of the products has a playful name, inspired by Zoella’s favorite meal of the day and ’70s fashion.

This offbeat collection comes with a series of brand new items, but the vlogger already picked her favorite. “The eyeshadow palette, in particular, is something I am incredibly thrilled about, as it encompasses my love of beautiful neutral shades and my newest obsession with a pop of color! I can’t wait to see how people get creative with the collection,” Zoella concluded.