It’s been a couple of months since Beyoncé announced she’s starting a new creative partnership with Adidas and launching a brand-new Ivy Park line, and we finally know what this collaboration is all about.
Queen Bey teased the collection on her Instagram by sharing a series of photos that show her rocking garments, accessories, and footwear from her first collection with Adidas. She also announced the launch date for this highly-anticipated line – January 18th, 2020.
Beyoncé shared her plans to develop new clothes and footwear for Adidas back in April and discussed this creative journey in a recent interview with Elle. R&B superstar said she decided to create unisex collection after seeing how many men embraced Ivy Park brand because it made her appreciate the beauty of gender-neutral clothing.
“It incorporates my personal style and expands that to include something for everyone. I love experimenting with fashion, mixing high and low, sportswear with couture, even masculine and feminine. This new line is fun and lends itself to creativity, the ultimate power,” said Beyoncé.
