Jodie Comer Stars in Loewe’s New Campaign “Either Way”

Jodie Comer. Photo by Anthony Harvey/REX/Shutterstock (9263617bh)

It’s only been a couple of days since Jodie Comer picked up an Emmy for her lead role in Killing Eve, and if this award was given for fashion campaigns – she would easily win another one. The young actress recently appeared in Loewe’s new campaign video, which puts her amazing acting skills on full display.

Comer is not playing her most iconic character this time around, but she’s giving us major Villanelle vibes with her intensity and killer fashion sense. The clip simply sees her repeatedly pronouncing the word “Loewe” across the whole spectrum of emotions, but it’s honestly an acting master class.

The short film, promoting brand’s Spring/Summer 2020 collection, was filmed by Loewe’s creative director Jonathan Anderson who was impressed by her commitment to this project.

“[Comer] is 100 per cent committed to an idea. I find that incredibly inspiring and I think that’s why people have gravitated towards her, and why we wanted to work with her in this campaign,” Anderson told Elle.

Jodie Comer is no stranger to high-end fashion, since she created one of the most stylish on-screen characters in recent memory with Villanelle, and she has attended red carpet events wearing designs by Alexander McQueen, Erdem, and Chloé.