The post Olivia Rodrigo Stars in Her First Campaign as Lancôme Ambassador appeared first on Our Fashion Trends.
]]>Rodrigo was announced as the new face of Lancôme just last month, joining the ranks of Amanda Seyfried, Emma Chamberlain, and Penélope Cruz. She said it was an honor to become a member of the Lancôme family because this iconic and timeless brand is committed to promoting beauty from within.
Almost a month later, Rodrigo’s first campaign with Lancôme hit the shelves, and it spotlight’s the brand’s L’Absolu Rouge Drama Matte lipstick. This timeless classic is available in 18 shades, and Rodrigo opted for two colors that perfectly capture her personal style – Haute en Pink and Plum Addiction.
According to Marie-Eve Dove, the global marketing VP of Lancôme, their collaboration with Rodrigo represents a chance to reimagine beauty for current and future generations.
“For this campaign, we wanted to emphasize Olivia’s natural beauty and youthful energy, while showcasing the elegance and power of L’Absolu Rouge Drama Matte, and how color can drive euphoric emotions. The creative direction was to keep things modern, fresh, and simple,” Dove told Forbes.
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]]>The post Olivia Rodrigo Becomes the New Global Brand Ambassador of Lancôme appeared first on Our Fashion Trends.
]]>Françoise Lehmann, Lancôme’s international brand president, announced Rodrigo as their new ambassador and said she was chosen for her independent spirit and her commitment to building an equitable and just future for women and girls.
“We’re all captivated by her striking personality and immense talent, and inspired by her commitment to positive change… Turning personal stories into music that resonates universally, few artists of her generation connect with this many people across continents and generations like Olivia,” said Lehmann in a statement.
Rodrigo said she’s proud to be a part of the Lancôme family because this iconic and timeless brand promotes beauty from within. She also stressed the importance of embracing individuality in the world of beauty since there are many unrealistic expectations placed on young women today.
Rodrigo’s first campaign with Lancôme sees her embracing her signature winged eyeliner and a bold red lip. Lancôme listed the products she used on their official website, including Idôle liner and waterproof mascara, L’absolu rouge cream lipstick, and juicy tubes gloss.
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]]>The post Nico Parker Becomes Lancôme’s Youngest Global Ambassador appeared first on Our Fashion Trends.
]]>Parker made her acting debut in Tim Burton’s Dumbo and went on to appear in The Last of Us, but her career is yet to blow up. She received the Breakthrough Performance Award at the Sundance Film Festival earlier this year for her role in Suncoast and landed key roles in the next Bridget Jones movie and How to Train Your Dragon live-action adaptation.
All the major fashion and beauty brands will soon be working with Parker, and Lancôme wanted to be the first, choosing her as their youngest global ambassador.
“We are impressed by Nico’s level of maturity at only 19 years of age, as well as her radiant personality and the thoughtful intelligence with which she approaches her career and the world at large. We’re very excited for everybody to discover the fruits of our collaboration in the near future,” reads the brand’s statement.
Parker said it’s an honor to become a part of the family of incredibly talented and inspiring women representing Lancôme, which includes Julia Roberts, Amanda Seyfried, Zendaya, and Emma Chamberlain.
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]]>The post New Perfume For a New Season appeared first on Our Fashion Trends.
]]>Gucci Mémoire D’une Odeur
A gender-neutral scent with jasmine undertones and hints of almond and chamomile.
Lancôme Idôle Eau de Parfum
A crisp and clean smell featuring a heavy dose of rose and jasmine will keep you smelling whimsical all day.
Sana Jardin Paris Nubian Musk Eau de Parfum
A fair trade option, this perfume is all about rose and jasmine and generates a sense of healing from the flora.
Jo Malone London Wood Sage & Sea Salt Cologne
A lovely grapefruit scent layered with notes of sage and sea salt.
Diptyque Essences Insensées
A perfume with a bit of spice, this scent is focused on tiare flower and warm vanilla, with a sprinkle of pink peppercorn.
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]]>The post Zendaya Unveils Lancôme’s New Fragrance “Idôle” appeared first on Our Fashion Trends.
]]>Zendaya seemed like a perfect person to front this campaign, since Lancôme created this fragrance with millennials in mind, and dedicated it to the strong, brave, beautiful women daring to dream big.
“We are excited to be able to create a fragrance for a new generation of women questioning the status quo, breaking free from tradition and re-defining the meaning of success. Collective and beneficial for all women, this new confidence is inciting them to raise the bar a little higher every time,” said Françoise Lehmann, global brand president of Lancôme.
According to the official press release, “Idôle” contains sustainably sourced rose petal essence from Turkey’s Isparta region and features notes of bergamot, accords of pear, India Jasmine Grandiflorum, and a new ‘clean and glow’ accord. It will be available for purchase from August 22nd.
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]]>The post Chiara Ferragni Launches Her First Makeup Collection with Lancôme appeared first on Our Fashion Trends.
]]>The founder of the popular blog The Blonde Salad drew inspiration from her go-to makeup looks and action-packed lifestyle to create her first beauty line, and it represents the perfect reflection of who she really is.
“I wanted to create a makeup collection that is 100-percent my style. This is the reason why I joined forces with Lancôme. We worked on a product and communication that is relevant for the girls of my generation,” said Ferragni in a press release.
Her capsule collection is impossible to miss since it features the signature flirting eye logo, just like the majority of items she designed in the past.
The entire collection is coming to the US on June 13th, and it features makeup palettes, mascaras and a range of lipsticks, all in shiny pink packaging.
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]]>The post Zendaya Becomes Lancôme’s Youngest Global Ambassador appeared first on Our Fashion Trends.
]]>Zendaya just became the youngest person to serve as global ambassador for this renowned beauty brand. She joined the ranks of Julia Roberts, Taylor Hill and Lupita Nyong’o, who personally welcomed her to the Lancôme family.
Francoise Lehmann, international president of this cosmetic company, explained they picked Zendaya because of her youthful and a unique approach to beauty. The Spider-Man star is equally excited about this collaboration, and she feels it came at just the right time.
“It’s a huge honor to be able to represent a brand like Lancôme and join such an incredible line-up of iconic women. [Lancôme is] a symbol of elegance and class and as I grow into my womanhood and this new phase in my life, in career and maturity that I am trying to figure out,” said the former Disney star.
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